20 creative guerilla marketing campaigns

found this today... thought it was genius.  

We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection.

1. Superette – Short shorts

The bench that turns you into a walking advertisement if you are wearing short shorts. Via Trends Now.

2. Spiderman 2

Pretty clever, the urinal that stands out. Via Business Week.

3. Folgers Coffee

Seen in New York, how would you not go grab a coffee there? ViaGothamist.

4. Mr. Proper

I would be curious to know how many people actually notice this ad. ViaHungry for Ads.

5. National Geographic shark bus

Enter the shark, a cool optical illusion for this National Geographic ad on a bus. Via Cool optical illusions.

6. Submerged Gotham

Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters. Via Business Week.

7. Smart, fits everywhere

Feels good not to be in the same category as the big boys. Via Really good adv.

8. Smart Brabus

Small but poweful, I think the message just got across the bridge. ViaReally good adv.

9. Dental implants

Unmissable ad, I’m sure all the bowlers that went there remembered it. Via AdGoodness.

10. 3M security glass

Trying to prove the quality of the product, I doubt it was real bills in there. Via Business Week.

11. Gold’s gym elevator

The right ad at the right spot, not sure I’d go to the gym to look like that guy though. Via Ads of the World.

12. The Sopranos campaign

A bit creepy, but certainly noticeable. Via Hungry for Ads.

13. Vijay Barbecue sales

Using the street’s material to create your ad. Via Smooth Harold.

14. Amnesty International

As often with Amnesty, powerful imagery to raise awareness for Human Rights. Via Stylemag.net.

15. Looking for Seafood

Shells at the beach, what a great idea to let wanderer explore. ViaFairmittlung.

16. Big Pilot’s watches

Letting you try their watches even in the bus, a good idea to bring people at the shop. Via Sharenator.

17. Axe Exit

A new understanding of the Exit boards. Via CherryFlava.

18. Casino di Venezia

Travelers waiting for their luggage often hope for luck when standing around, great idea. Via Adoholik.

19. Mini Cooper boxes

Adding would-be boxes of Mini Cooper cars on piles of trash, great way to explain how small and practical the car is. Via Geeker.

20. Alteco Super Glue

Way to make a point about the strength of that superglue. Via I Believe in Advertising.

My Mom is SOOOOO Much Cooler Than Your Mom!!!

Got these from the parents yesterday!!  Good day!!!

Winter's Core

This is an installation piece a friend of mine, Natalia Zubko just did.  She is extremely talented and I thought I would share this beauty with you.

Please click on the pictures to get a more detailed view.  It is simply beautiful.

“Winter’s Core”
Multi-Media, Site-Responsive Transformative Environment (Dryer Sheets, Lights)
Excerpt from Artist Statement: "I see the large-scale installation as positive, intimate, mutable and pregnant with potential. These environments are often quiet, contemplative spaces - sensory experiences – reflecting on the Japanese concept of Yugen: building in mystery and subtlety."

Whale in a Tree?!?!

I finished my model of my whale in a tree! It took a long time and was very frustrating but I think it looks ok! To get into the tree house you would climb up the spiral wire tube pictured below in my previous post. to get down I put in a fire pole to make easy exit.  The whale will be hollow and I am in the process of figuring out how to decorate.  I would love to incorporate the bottle wall and mosaics.

I think we should all take a field trip to the City Museum! I think it will help with the idea process ;)

City Museum Inspiration

bottle wall

bread pan wall

the GIANT whale!

wire tunnel

spiral slides

Monstrocity

Wayfinding Project: What We Got Done

On Sunday my group got together to make signs.  It was the first time since the first day that we were all together for this project!  We were going to test the signs out at Budig but it was locked.  We created the signs on Illustrator and Photoshop.  We decided to take a more creative approach and I'm hoping that it will pay off.

Our exploration of Budig

This project........

So I just thought I would let out my true opinions on this project we are doing... There seems to be a lack or direction and focus.  I have yet to discover what the objective of this project really is! Every time we even hint at some sort of solution we get yelled at and told that we are not doing the project correctly... WHAT IS THE POINT?!?!  Last Thursday when we walked into class we were asked to get everything together for our presentations... WHAT PRESENTATIONS?!?! When my partner asked the instructor after the pervious class what we needed to do for the following class she said that we only needed to basically come up with our problem.  We did that.  We never heard anything about any presentations! And apparently we were not the only ones who missed the memo.  Every other group in my particular class was without presentation.  For class tomorrow we have to do another presentation.  We are so confused what we are expected to do.  We have done research on our situation but we are unable to conduct an experiment with an individual because our situation technically involves over 300 people...  I really hope some things are cleared up soon.  I am about to rip my hair out.

First day of class...

Well... I am officially confused beyond belief.  When my group began brainstorming I was quite happy with our ideas for this wayfinding project.  We were particularly excited about emergency procedures.  I would guess that many students do not know where to go for various emergencies.  We were pretty settled when we went to the lecture which turned us upside down.  Apparently we are doing everything wrong.  Im confused as to how we were doing things wrong when we were just doing as the instructor told us... I have a feeling that I will be totally lost throughout this project.

I'm gonna miss this...

This was actually taken at my grandparents' house in Richmond, VA.